So you’ve been running your site for 18 months, there’s no hockey stick in sight, you’re a little dry on ideas, what do you do? Chances are you look at a successful site and put their success down to some feature or other and you think “I got to have it”, you spend your spare time coding it up, you commit it to your site, tweet it, share to your 137 followers on facebook and … nada.
It’s so easy to fall into this trap, but there’s an easy way out. Swearing. Yeah, that’s fucking right. Actually, not some bout of turrets, but just put a swear word in the description of what your project does. For example:
Facebook.com - I just want to fucking see what my friends are doing
Flickr - I just want to share some fucking photos
ebay - I got all this shit that I want to get rid of but I can’t be arsed with a garage sale
Try it, feels good right. Now ask yourself if what you are working on right does nothing but enhance and strengthen to your new (private) tagline. No? Well stop fucking doing it!
